Posted on
March 26, 2018
Updated on
March 21, 2024
Read time
8 mins read
You might have read a lot of articles or just skimmed through the headline or probably watched a TV commercial about “Why your business needs a website?” and you already know how a website can skyrocket your business growth. But if you are not aware of its benefits, don’t sweat! You have come to the right place. In this article, we’ll tell you some concrete reasons why your business must have a website and also how your website can stay ahead of your competitors providing a graceful user experience.
But before that…
Do You Still Rely on the Traditional Approach?
If your business has made fortune practicing the traditional approach without the aid of digital media, that’s laudable. And there is no doubt that still some traditional approach of marketing such as word of mouth is more successful than advertisement itself.
But in 2018 you can not ignore the gravity of having an online presence. Even your competitors already have websites. For all those naysayers who believe a website won’t affect their business, here are some thought changing stats for enlightenment.
- According to Google, 50% of customers on mobile and 34% of the customers on tablet/computer visit a store within a day after conducting an online local search.
- Consumers searching for information on computer or tablets includes- availability of products at the local store (45%), business hours (42%) and local store address (38%).
- According to Google’s 2016 data, 68% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 50% make a purchase within a day.
- 91% of customers have visited a store because of an online experience.
Reasons You Must have a Website for Your Business
The above stats portraits the importance of online presence and here are some concrete reasons why you must have a website for your business.
1. Your Customers Need Everything at Fingertips
Today, smartphones and computers have made everything accessible at our fingertips. People search almost everything on the internet that includes products and services. Having a website for your business will help you meet your potential customers looking for your goods or services.
2. Works for You 24/7 and 365 days
No matter how productive you are, you need some days off. However, even when you are back home enjoying time with your family, or enjoying the majestic view at Grand Canyon, your website will work for you 24/7 and 365 days a year.
3. Tool for Sales and Marketing
Websites are indeed the best way to showcase and market your products and services. It works as your visiting card, product catalogue or a brochure. You can update your products, pricing and even sell them online. It also works great for marketing. You can market your products and events on the website. It can work hand in hand with your business cards and flyers that can promote people to visit your website and convert those visitors into customers.
4. Penetrate Local as Well as Global Market
A website gives you a prominent digital presence that stretches your local market and introduces you to new potential customers who are unaware of your brand. Not only that, a website can push your business beyond the barrier of proximity. You can reach to a larger market and serve the customers all over the globe and take your business to a next level.
5. Goodwill and Credibility
Websites also help to boost your goodwill and credibility. Nowadays, customers don’t just look for physical workplace made with bricks and mortar, they also check your online presence. And you can make an effective online presence with an elegant website. A professional website depicts you are serious about business and your customers can expect genuine business from you. This way you can close more sales too. Also seeing your brand name in the search engine and specifically a website with your brand’s domain will have a positive impact. You don’t want your customer to pout with disappointment when they look out for you on the internet, do you?
6. E-commerce is Growing
E-commerce is growing and it will continue to grow in coming years. According to Statista the global e-retail sales in 2017 reached 2.3 trillion U.S dollars and is projected to grow to 4.88 trillion US dollars in 2021. Thanks to online shopping that has been one of the top favorite online activity of the people. It doesn’t mean you should boycott your physical store and just focus on e-commerce but a website working hand in hand with your store will make your profit go through the roof.
7. Helps to Build a Brand
Your website is the place where you can show your business philosophy, your products, services, customer stories and promote yourself as a brand.
You may promote your brand with the banners of your products and services, blogs, articles, customer testimonial, etc. You can even provide helpful information and articles that are relevant to your niche and provide value to people. This is a fantastic way to communicate with the visitors and come across new potential customers.
How Your Website can Stay Ahead in Competition?
Now you know the reasons why your small business must have a website but the mere idea of having a website is not enough when your competitors and big names are in the game. You need to stand out with your website. So, how can you do that? Allow us to throw some light on the things that will help your website to stay ahead of your competitors.
1. Create Personalized Content-Images, Banners, Taglines, etc
The whole idea of standing out from the crowd is to leave a personalized impact of the brand on your customer. Creating personalized content on the website such as banners and graphics, taglines, etc. will help you to connect to the customer in a better way than using stock images and cliché taglines.
2. Design and UI
Your website’s design and UI play a crucial role in attracting and generating new customers. Visitors judge the company by its design, so make sure that the layout, colour, font, pictures, etc. are engaging and professional that create a delightful experience for the user.
3. Make it Mobile Friendly
There was a time when websites and internet were associated with desktops and PCs. But now the scenario has been changed. Now, smartphones and tablets have enabled users to access the internet and websites on the go anytime.
A report by Statista shows 75% of the population in the United States are actively browsing the internet from their mobile device. In fact, the global internet traffic in 2017 was dominated by mobile devices with 52.64% of web page views worldwide. With the ever-increasing mobile usage, the global mobile data traffic is expected to increase by seven folds in 2021. And I’m sure you don’t want to miss this huge share of the online market.
To make your website mobile friendly and provide an amazing browsing experience to the users you must work on its responsiveness using Google AMP or go for a progressive web app that would also work as your mobile app.
Finally, it is worth noting that mobile responsiveness is critical for members of your audience who have certain disabilities. People with specific vision and motor impairments rely solely on their phones to access the internet, so it is therefore critical to ensure your site is responsive to accommodate their needs. You can check if your site is accessible (and responsive) using an accessibility tester.
Suggested Read- Top web development trends in 2018
4. Single Page Application(SPA)
Single page applications are proven to provide a delightful user experience. They are fast, fluid and are more engaging as they render just the content of the page instead of a full-page refresh. If your business deals with a specific product, then a single page app can do wonders. Check this article to know the difference between single page application and traditional multi-page application and which one will benefit your business the most.
Looking to Build Your Own Website?
So here are the reasons why your business must have a website and how your website can stay ahead of the competition. And guess what? We here at Techuz can help you to develop a sophisticated website you need. We provide end-to-end web development service, starting from website consultancy, design and development to deploying. We’re recognized as a top App Design & Development Company on DesignRush. As a top web development company in India, we have helped small, medium and large-scale enterprises skyrocket their profit with their brand’s website. Feel free to reach out to us for any queries or free consultancy!
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